Machine Manicure for Women Essay Example | Topics and Well Written Essays - 1500 words

Machine Manicure for Women - Essay Example Before a product is taken on, research and tests should be preformed on it, to see whether it is worth it or not; this tells you exclusively what the customer's wants and desires are. The main areas for testing should be of different offers, prices, and packages. A company shouldn't be marketed to be big, but to focus on the individual aspects or feedback from the customer. Improper focus and positioning can be a threat to the company if viewed in the wrong manner. The USP is the unique selling proposition. This is what differentiates your product from everyone else's. It should be appealing so as to people will wants, because if it's the same as the next boring thing then no one will want to look at it, let alone buy it!!! The USP is 'the philosophical foundation of your business.' A new market product is made up of eighty percent existing customers and the remaining twenty percent from new customers. If you don't target the eighty percent that is already available, then there will be and decrease in your profits. New customers will cost fives times the expense as they are already reluctant to buy something they have never used. "Do you really know what your potential customers need and want If so you are ahead of the ballgame and probably don't need to be reading this article. Truth is very few businesses have a good grasp of what it is that their customer needs from them. The secret to avoiding this common error is to find a need you can fill and then fill that need better than anyone else." (http://marketing.about.com/cs/advertising/tp/marketmistakes.htm) Product The product I have chosen is a machine manicure. For this one would simply have to put their hand in a round shaped machine. There would be at least three to four machines, all ranging in the size of the nail, and then for each of those three or four machines, there would be two options, round nails or square shaped nails. For those with short nails or people who bite their nails, there will be yet another machine that will put on press on nails, again whether it is in round shape or square shaped, it is up to the customer. Since ready made press-on nails are available in the market even now, there will be no fuss about the sizes of the nails. These nails would be fit on to the original nails in a precise manner that a third person would not be able to tell that they are not authentic. Along with precision these nails will also be stuck on the original nails properly, not as to fall of. Then of course the color of the nail polish is up to the customer Environment of product The environment of this machine manicure will of course, first off be, introduced in the United States of America. Apart from that, this machine will be extremely exclusive, starting off at spas. If it is a success at various spas all over the states, then it will be introduced to beauty salon, where the flow of customers is varying. And if it is a success